In the world of link building there are many different types of links out there. One of the most important is edu backlinks. For SEO purposes, edu backlinks are very valuable authority links to your site. When a domain ends with.edu rather than.com, it is generally from an established educational site such as a University or other types of accredited educational institutions.

Certainly this type of link to your site definitely gives your site a competitive edge in rankings, compared to your competition’s lower quality backlinks. Quality edu sites are difficult to find and many edu sites do not allow links posted on them, therefore, it is usually much easier to hire an experienced link building service that specializes in dofollow Edu links.

Look for a service that has a proven reputation over time of providing quality edu dofollow backlinks that are not spammy from reputable edu sites. It is important that your edu links are dofollow because you want the search engines to follow those links to increase your site in search engine rankings. The quality of links is such an important factor in ranking in the search engines, and edu links are so well respected and credible because educational sites rarely allow links from individual sites. Getting edu links is a must if you want your website to prosper and rank well in the search engines. If you want to give your site a competitive edge.

Also please keep in mind that edu links are not for everyone especially in the post penguin world. You have to ask yourself is it possible that my site would be naturally featured on one of these sites. If you are selling iphones on your site it probably wouldn’t be realistic in the eyes of Google for you to be on a educational site. It really just matters how its placed in there. Recently some people have gotten penalties from Google for having too many of these links. It seems unrealistic to Google that some commercial sites have so many educational links.

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Every successful entrepreneur and business has a BRAND, The one thing you must have if you want to be successful is Branding that is consistent with you and your business.

Branding separates you from your competition and gives you credibility. It’s what makes people want to tell other people about you, and makes them want to invest and buy from you again and again. Without branding businesses cannot survive.

Your Visibility is more important than your ability. It is important to be visible. To increase your visibility Branding is important to the recognition of your business. People need to know who you are, remember you, prefer to buy from you and refer other people to you. See the following and you should aim for Brand Insistence and Brand Advocacy.

Always under promise and over deliver

Launch then link all elements of your business and any other businesses you have to that Brand. There should be congruence throughout your business so everything relates to everything else.

In other words your signage, websites, stationery, business cards and everything in your business should reflect your logo and slogan and have the same colors and text so they are uniform and people will remember you. It is best NOT to use your name.

Appearance is also a key element, you should dress according to the type of business you are in, and the type of image you wish to portray. Remember your appearance reflects your business, so dress accordingly in congruence with your business.

Using Hotmail, Gmail and other similar generic email addresses does not give status to your business, Use email addresses that reflect your business, preferably the same email address as your website. Before using your first name in email addresses consider that first names in email addresses tend to indicate a small company. If you are looking to appear as a big company use something more corporate.